Posts about Influencer marketing

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  1.    Major brands wary of using AI influencers
    Influencer marketingAI

    Major brands wary of using AI influencers
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    New research by ÌÇÐÄvlog¹ÙÍøhas found that major multinationals are currently wary about using AI influencers in place of the real…

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  2.    More than half of multinational brands plan to boost influencer market spend
    Influencer marketing

    More than half of multinational brands plan to boost influencer market spend
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    New ÌÇÐÄvlog¹ÙÍøresearch indicates 60% of marketers say influencer marketing is becoming more…

    Read more about "More than half of multinational brands plan to boost influencer market spend"
  3.    Spotlight: More effective B2B influencer marketing
    Influencer marketingMarketing capabilitiesMarketing operations

    Spotlight: More effective B2B influencer marketing

    From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

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  4.    Knowledge Spotlight – Sponsorship Strategy 101
    Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  5.    Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
    Agencies & partnersInfluencer marketing

    Knowledge spotlight: Influencer marketing, where psychology meets digital marketing

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Influencer marketing, where psychology meets digital marketing"
  6.    ÌÇÐÄvlog¹ÙÍølaunches new call for agency cost data
    Agency evaluationAgency remunerationAgency rostersAgency managementInfluencer marketing

    ÌÇÐÄvlog¹ÙÍølaunches new call for agency cost data
    Open to ÌÇÐÄvlog¹ÙÍømembers only

    The ÌÇÐÄvlog¹ÙÍøis relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…

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  7.    Knowledge Spotlight: Meta’s vision for AI
    Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
  8.    Knowledge Spotlight: Leveraging Meta’s performance toolkit
    Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

    Knowledge Spotlight: Leveraging Meta’s performance toolkit

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"
  9.    Knowledge Spotlight:Navigating Meta’s family of apps and services
    Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

    Knowledge Spotlight:Navigating Meta’s family of apps and services

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"
  10. Agencies & partnersInfluencer marketingMarketing procurementMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    ÌÇÐÄvlog¹ÙÍømember benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

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  11.    Benchmark: Recommended partners for creative and influencer marketing in MENA
    Agencies & partnersAgency evaluationInfluencer marketing

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    ÌÇÐÄvlog¹ÙÍømember benchmark of recommendations for creative and influencer marketing in MENA

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  12.    Insight Forum Overview (October 2021)
    Agencies & partnersInfluencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (October 2021)

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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