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Influencer marketing
More than half of multinational brands plan to boost influencer market spend
New ÌÇÐÄvlog¹ÙÍøresearch indicates 60% of marketers say influencer marketing is becoming more…
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Influencer marketingMarketing capabilitiesMarketing operations
Spotlight: More effective B2B influencer marketing
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
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Knowledge Spotlight – Sponsorship Strategy 101
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Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
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Agency evaluationAgency remunerationAgency rostersAgency managementInfluencer marketing
ÌÇÐÄvlog¹ÙÍølaunches new call for agency cost data
The ÌÇÐÄvlog¹ÙÍøis relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight: Meta’s vision for AI
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Knowledge Spotlight: Leveraging Meta’s performance toolkit
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Knowledge Spotlight:Navigating Meta’s family of apps and services
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Benchmark: end to end talent management process - in-housing vs outsourcing
ÌÇÐÄvlog¹ÙÍømember benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
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Agencies & partnersAgency evaluationInfluencer marketing
Benchmark: Recommended partners for creative and influencer marketing in MENA
ÌÇÐÄvlog¹ÙÍømember benchmark of recommendations for creative and influencer marketing in MENA
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Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.